Cigarette Litter Prevention Study awarded first place
For the third year in a row, the Hot Springs/Garland County Beautification Commission (HSGCBC) has been awarded the nation’s first place award by Keep America Beautiful (KAB) for their Cigarette Litter Prevention Study.
The study has been made possible by a grant from Philip Morris USA, an Altria company, with additional support from RAI Services Company. The study, developed by HSGCBC, involved selecting nine sites to receive either signage only, signage and a free ash receptacle, or to receive no intervention and function as a placebo site.
After 11 weeks of study, there was a 38 percent reduction in sites with signage only compared to the placebo sites. Even better were the sites with signage and free ash receptacles installed; these had a 68 percent reduction compared to the placebo sites, and these sites also saw reductions in overall litter. Ground crews and other staff commented at every site where interventions were made on the very real reductions in the amount of cigarette litter and the overall improved general litter situation in most sites. Using the KAB Litter Index, there was a 33 percent drop in the overall litter.
One of the deciding award features of the study was that for the first time in America, the cigarette litter study included “real time” periods of study, in which sites were studied for up to two hours and the public’s litter actions noted.
View the full story by KTHV Ch. 11 CBS here.