Cigarette Litter Prevention Program Honor

Arkansas organization receives national honor for cigarette litter prevention

The Hot Springs/Garland County Beautification Commission, a Keep America Beautiful (KAmB) certified local affiliate in Arkansas, has received the national Cigarette Litter Prevention Program Award for efforts around Lake Ouachita.

Lake Ouachita was the focus of the nation’s largest cigarette litter prevention study this year and included 40 test sites. The study, developed by the Hot Springs/Garland County Beautification Commission and the U.S. Army Corps of Engineers, selected each site to either receive full intervention measures or no intervention to serve as a “placebo” site.

“Cigarette butts are the most-littered item in our nation, as measured in Keep America Beautiful’s landmark ‘Litter in America’ study,” said Matt McKenna, president and CEO of Keep America Beautiful upon making the award. “Organizations such as the Hot Springs/Garland County Beautification Commission are exceptional because their volunteers are removing cigarette butt litter and simultaneously educating community members about the problems associated with this common source of litter.”

Adam Roberts, executive director of the Hot Springs/Garland County Beautification Commission, attended KAmB’s 58th annual national conference and accepted the award on behalf of the Arkansas affiliate.

The KAmB National Cigarette Little Prevention Program Awards are presented to affiliates who addressed and implemented the program’s four key strategies during 2011: encouraging support of litter laws that include cigarette litter, raising awareness about the issue using public service messages, placing ash receptacles at transition points such as entrances to public buildings, and distributing pocket ashtrays to adult smokers.

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