Keep Arkansas Beautiful earns award from national organization
Seven affiliates also honored
The Keep Arkansas Beautiful Commission (KAB) has been recognized with several honors from Keep America Beautiful Inc., the nation’s premier community environmental improvement organization.
KAB has earned its fifth consecutive Diamond Level State Affiliate designation. Arkansas is one of only six states to attain Diamond Level status, which is awarded to Keep America Beautiful certified state affiliates that have received five consecutive President’s Circle Gold Awards.
Criteria for each award includes providing tailored support to local affiliates, proactively marketing Keep America Beautiful programs, maintaining regular communications with Keep America Beautiful and local affiliates, implementing at least two program activities within Arkansas, undergoing professional development training, and encouraging local training and awarding recognition.
As a reflection of KAB’s efforts, seven local affiliates qualified for the President’s Circle Award: Bryant, El Dorado, Fayetteville, North Little Rock, Sherwood, Van Buren and West Memphis.
Additionally, KAB won the award for Best Social Media promotion for the 2014 Great American Cleanup in Arkansas. To promote cleanups during March, April and May, KAB conducted a digital broadcast brand awareness campaign using Facebook, Hulu, Pandora and YouTube advertising.