One Shared Brand – Together, We Are Stronger
Keep Arkansas Beautiful, as a certified state affiliate of Keep America Beautiful Inc. (kab.org.) the nation’s leading nonprofit that brings people together to build and sustain vibrant communities, promotes, assists and encourages a statewide network of Keep America Beautiful community affiliates. Together, we work to inspire individuals to take greater responsibility for improving their community’s environment and attract and engage volunteers who take action in their communities to transform public spaces into beautiful places.
Keep America Beautiful officially adopted a new official logo on January 1, 2015. Their new logo is more bold, simple to read, and much easier to apply across new and social media.
In addition, they initiated an “endorsed brand” program to bind together their powerful national network of more than 600 local, state and international community-based affiliates. An endorsed brand includes a parent brand as an endorsement to an individual brand.
We join Keep America Beautiful in the conviction that this integrated identity creates unity across the national affiliate network which communicates a shared purpose and a consistent brand character, endorsing our shared belief that “Together, we are stronger.”